Agents and chatbots — what’s the difference?
A chatbot is the conversational interface visitors use on your site or in messaging channels. An AI agent is the role behind it: goals, tools, knowledge access and rules. We design both together so the experience feels helpful — not like a scripted FAQ widget.
What we build
- Website chat agents trained on your pages, FAQs, policies and product data
- Support agents that triage, summarize and draft replies with ticket handoff
- Sales agents that qualify leads and book appointments
- Service finders (“which package fits me?”) with clear recommendations
- Internal agents for staff: knowledge search and first-draft answers
- Multilingual NL/EN conversations (more languages on request)
- Embedded widgets for WordPress, Next.js, PHP and custom stacks
Agent capabilities
- Retrieve answers from approved knowledge (RAG) instead of inventing facts
- Ask clarifying questions before recommending
- Capture lead details and sync to CRM
- Trigger workflows (create ticket, notify team, schedule call)
- Respect tone of voice and brand guidelines
- Escalate to a human with full conversation context
ChatBot experiences that convert
- Proactive greetings on high-intent pages
- Guided flows for pricing, demos and support
- After-hours coverage without false promises
- Mobile-first chat UX that matches your design system
- Analytics: engagement, deflection, leads assisted, handoff rate
Safety, privacy and quality
Uncontrolled chatbots damage trust. We ship guardrails so agents stay within your facts and policies.
- Block inventing prices, legal claims or competitor comparisons
- Allow/deny topic lists and sensitive-data handling
- Human takeover for billing, complaints and VIP cases
- GDPR-aware logging and retention options
- Review cycles to improve answers from real conversations
How we implement
- Discovery: goals, channels, knowledge sources and risk level
- Knowledge prep and evaluation set (golden questions)
- Prototype → soft launch → iterate on tone and accuracy
- Integration with CRM, tickets and calendars where needed
- Training for your team plus a runbook to update knowledge
Ideal for
- Service businesses that get the same questions daily
- E-commerce and lead-gen sites needing 24/7 first response
- Teams that want AI help without losing human control
- Brands expanding NL/EN support capacity
Related services
For role-based marketing agents (SEO, content, social, ads), see AI Marketing Agents. For multi-step process automation, see AI workflows and AI automatisering.
