EU AI Act: generative-video compliance for Dutch marketers

Generative video creates a practical EU compliance agenda even when a campaign is not classified as high-risk AI. Teams need to consider AI Act transparency duties as they become applicable, as well as GDPR, consumer law, platform policies and rules on misleading advertising.

For Dutch marketers, the operational questions are concrete: was a realistic synthetic person or event disclosed appropriately, do uploaded assets contain personal data, and can the team explain how a claim and its visuals were approved?

Create a lightweight register for tools, inputs, outputs, licences, disclosure decisions and reviewers. This is not legal advice; for campaigns involving sensitive data, public-interest content or realistic synthetic people, obtain advice tailored to the use case.